
The name: 48 is for 1848, the year Wisconsin became a state. AG is Advisory Group. The seal carries the rest: a stag over Lake Michigan water, flanked by Wisconsin grain, under the line we work by. Wisconsin rooted. Business focused.
We work with owner-operators of $2–20M service and project businesses, mostly here in Wisconsin and around the Midwest. The kind of companies that have a bookkeeper, a project tool, and a marketing agency, and still can't get a straight answer out of any of them.
How we work
Plain talk
Reviews are written in the language you'd use on a job site, not in consulting dialect. If a sentence needs a glossary, it gets rewritten.
Numbers first
Every recommendation traces back to a line in your own data. When we're guessing, we say we're guessing.
Decisions, not decks
The deliverable is never a presentation. It's a page that ends with the 2–3 calls in front of you, and a log of what happened after you made them.
Book a discovery call
Thirty minutes. Bring your last P&L if you like; we'll tell you what we'd look at first.
Book a discovery call