Midwest plain talk, applied to your numbers.

48ag is a business strategy and growth firm for owner-operators: the people who sign the front of the paycheck and still walk the floor.

48 Advisory Group badge: a stag over Lake Michigan water flanked by Wisconsin grain, 1848. Wisconsin rooted, business focused.

The name: 48 is for 1848, the year Wisconsin became a state. AG is Advisory Group. The seal carries the rest: a stag over Lake Michigan water, flanked by Wisconsin grain, under the line we work by. Wisconsin rooted. Business focused.

We work with owner-operators of $2–20M service and project businesses, mostly here in Wisconsin and around the Midwest. The kind of companies that have a bookkeeper, a project tool, and a marketing agency, and still can't get a straight answer out of any of them.

How we work

Plain talk

Reviews are written in the language you'd use on a job site, not in consulting dialect. If a sentence needs a glossary, it gets rewritten.

Numbers first

Every recommendation traces back to a line in your own data. When we're guessing, we say we're guessing.

Decisions, not decks

The deliverable is never a presentation. It's a page that ends with the 2–3 calls in front of you, and a log of what happened after you made them.

Book a discovery call

Thirty minutes. Bring your last P&L if you like; we'll tell you what we'd look at first.

Book a discovery call