By using this website and by engaging 48 Advisory Group ("48ag", "we", "us", "our") for any services, you ("you", "Client") agree to be bound by these Terms of Service ("Terms"). If you do not agree to these Terms, do not use this website or our services.
Intellectual property rights
Other than content you own, all intellectual property rights in and to this website and its materials are owned by 48ag and/or its licensors. You are granted a limited, non-transferable license to access and view the material on this website for your personal or internal business use only.
Restrictions
You are specifically restricted from:
- Publishing any website material in any other media without our consent
- Selling, sublicensing, or otherwise commercializing any website material
- Using this website in any way that damages it or impairs access for other users
- Using this website contrary to applicable law, or in any way that may harm the website, us, or any person or business
- Engaging in data mining, scraping, harvesting, or similar extraction activity in relation to this website
- Using this website to engage in advertising or marketing without our prior written consent
Certain areas of this website may be restricted. We may further restrict access to any area at any time at our sole discretion. Any credentials you hold for this website are confidential and you must keep them so.
Your content and client data
"Your Content" means any text, images, files, or other materials you provide to us as part of using our services. "Client Data" means the business data we access on your behalf during an engagement, such as financial, project, sales, and marketing data from systems you connect or share with us.
You retain ownership of Your Content and Client Data. You grant us a limited license to access, copy, and process them only as needed to deliver the services you have engaged us for. We do not sell Client Data and we do not use it for any purpose outside your engagement without your written consent. Our handling of that data is described in our Privacy Policy.
You are solely responsible for Your Content and Client Data and represent that:
- You own or have obtained all rights and permissions necessary to provide them to us
- They do not infringe any third-party rights or violate applicable law
Use of your name and logo for marketing
By engaging 48ag, you grant us a non-exclusive, worldwide, royalty-free license to display and reference your name, logo, and the type of work we did for you for portfolio, case study, and marketing purposes, including client lists, testimonials, and portfolio examples. We will present them professionally and will not misrepresent our relationship or discredit your brand.
We will not publish your financial figures, internal metrics, or other confidential Client Data in identifiable form without your prior written consent.
You may request removal of specific identifiable materials with written notice. We will make commercially reasonable efforts to comply within 30 days. After removal, we may continue to reference the engagement in anonymized or aggregated form (for example, industry, type of work, and results without naming you).
Right to refuse or end an engagement
We reserve the right to decline or end a working relationship with any individual or entity involved in, promoting, or related to industries or activities that:
- Create or contribute to harm, injury, distress, or illness to any person or animal
- Are unlawful, abusive, defamatory, harassing, threatening, or otherwise objectionable in our judgment
- Infringe the intellectual property, privacy, or publicity rights of any third party
- Involve information or content you do not have the right to use or disclose, including another party's trade secrets or insider information
- Are adult in nature, or involve gambling or dating services we deem inappropriate for our brand
We may refuse or terminate an engagement at our sole discretion if we believe your project or industry falls into or adjacent to these categories.
Services and engagement types
We offer three kinds of engagement, each with its own commercial terms:
- Executive Dashboards. A flat monthly retainer covering a live dashboard, the monthly one-page operating review, and the quarterly strategy session described on our services pages.
- Software and website builds. Fixed-bid projects, scoped in a written proposal or statement of work after the build-or-buy analysis. The bid states deliverables, milestones, timeline, and price.
- SEO + AEO. A monthly retainer made up of blocks of work. You may add blocks to widen the scope or drop blocks as you ramp up and no longer need them, as described under "Retainers and blocks" below.
The scope, limits, pricing, and terms for each engagement are described:
- On our services pages
- In written proposals or statements of work (SOWs)
- In order forms or email confirmations
If there is a conflict, a signed or explicitly accepted written agreement (such as an SOW) governs that specific engagement, and these Terms apply to everything it does not explicitly modify.
Retainers and blocks
Executive Dashboards retainer
The dashboard retainer is billed monthly in advance. It covers both reserved capacity on our team and the work delivered in that month. Unless your agreement says otherwise, it renews month to month until cancelled under the cancellation terms below.
SEO + AEO retainer and blocks
SEO + AEO work is sold in blocks. A block is a defined unit of monthly capacity described in your proposal. Your retainer for a given month is the sum of the blocks active that month.
- You may add blocks at any time. Added blocks take effect at the start of the next billing period unless we agree in writing to start sooner, in which case the current period is prorated.
- You may drop blocks by written notice before your renewal date. Dropped blocks stop billing at the start of the next billing period. A block already billed for the current period is not refunded.
- Your agreement may state a minimum number of blocks or a minimum initial term, in which case that minimum applies before blocks can be dropped.
- Blocks are not a guarantee of rankings, traffic, or AI citations. See "No warranties" below.
Fixed-bid projects
For software and website builds:
- Deliverables, milestones, timeline, and price are set out in the proposal or SOW
- Payment is typically split into a deposit and milestone payments as stated in the proposal
- Work outside the defined scope requires a written change order, which may add fees or time
- Timelines assume you provide access, feedback, approvals, and materials on the schedule in the proposal. Delays on your side may move the timeline accordingly.
Turnaround and deadlines
We work to deliver quickly and well, but retainers do not carry guaranteed turnaround times for individual requests. We will give an estimate when we take a request. Estimates may change based on revisions, dependencies, or access to your systems. If you have a hard deadline, we are happy to discuss a rush arrangement with an additional fee and a written committed date. Rush work is not committed until we agree to it in writing.
Observed holidays
Our team is unavailable on the following observed holidays:
- December 24 through January 1 (on call for urgent dashboard outages except December 25)
- Martin Luther King Jr. Day
- Memorial Day
- Juneteenth
- Independence Day
- Labor Day
- Thanksgiving Day and the Friday after
Work requested or due during these periods may be rescheduled. Holidays do not pause billing cycles for retainers.
Charges and payment
- Retainer charges are collected by credit card, debit card, or bank transfer on your commencement date and then automatically on each renewal date using the payment method you provide.
- Fixed-bid deposits and milestone payments are due as stated in the proposal. Invoices are due on receipt unless the proposal says otherwise.
- Late payments may pause work and access to dashboards until the account is brought current.
You are responsible for keeping your billing information current. Billing questions can be sent tohello@48ag.com.
Cancellation
You may cancel a retainer, or drop SEO + AEO blocks, at any time by written notice by email or another documented channel we specify. To avoid being charged for the next billing period, we must receive your notice before your renewal date.
If we receive a cancellation on the renewal date, after it, or during a period where billing was manually delayed or extended, you remain responsible for the full amount for that period and the service stays active through the end of it. No refunds or partial refunds are given for that period.
If billing is delayed, paused, or manually extended for any reason, that does not count as cancellation, does not change your renewal date unless we confirm a new date in writing, and does not entitle you to free service. Work performed during a delayed billing window is fully billable. Withholding payment is not a method of cancelling.
Refunds
Retainer fees are non-refundable once a billing period has begun. There are no refunds, credits, or prorations for:
- Cancellation notices received on or after the renewal date
- Periods where you chose not to use the capacity you reserved
- Changes in your internal priorities, strategy, or team
Fees for fixed-bid projects are non-refundable once work has begun, except that unpaid future milestones are not owed if the project is cancelled in writing before that milestone starts, subject to payment for work completed to date.
Rights and ownership
Your rights
Upon full payment of all fees due for a project or retainer period, you own the final deliverables we create for you in that period, including dashboards, reports, custom application code, and content, subject to any third-party licenses or tools used to build them.
Our rights
We reserve the right to:
- Store copies of the work
- Reference the engagement for portfolio, case study, and marketing purposes as described above
Any pre-existing intellectual property, frameworks, templates, analysis methods, and internal tools we use to deliver the work remain our property. Where a deliverable includes such materials, you receive a perpetual, non-exclusive license to use them as part of that deliverable.
Third-party tools
Dashboards and software may depend on third-party platforms and subscriptions (for example, accounting, CRM, analytics, or hosting services). Those are governed by their own terms and fees, which you are responsible for unless the proposal says otherwise.
No warranties
This website and our services are provided "as is," with all faults. 48ag makes no representations or warranties of any kind, express or implied, about this website, its materials, or the results of using our services.
Nothing on this website or in our communications is a guarantee of specific outcomes, including revenue, margin, cash position, search rankings, traffic, or AI citations. Dashboards and reviews reflect the data in the systems you connect. We are not responsible for errors in source data we did not create.
Not financial, legal, or tax advice
Information we provide, including website content, dashboards, operating reviews, strategies, and recommendations, is for informational purposes and to support your own decisions. It is not financial, investment, legal, or tax advice, and we are not your accountant, bookkeeper, or attorney. You are responsible for your decisions and should consult your own professional advisors where appropriate.
Limitation of liability
To the maximum extent permitted by law, in no event shall 48ag or its officers, members, employees, or contractors be liable for any indirect, incidental, consequential, or special damages, including lost profits, lost revenue, lost data, or business interruption, arising out of or connected with your use of this website or our services, whether in contract, tort, or otherwise.
To the maximum extent permitted by law, our total liability for any claim related to our services will not exceed the amount you paid us in the three (3) months preceding the event giving rise to the claim.
Indemnification
You agree to indemnify and hold harmless 48ag and its officers, members, employees, and contractors from any liabilities, costs, demands, causes of action, damages, and expenses arising out of or related to:
- Your use of this website or our services
- Your breach of these Terms
- Your violation of any third-party rights
- Client Data or Your Content you provided without the necessary rights
Confidentiality
Each party will keep the other's non-public business information confidential and use it only for the engagement. This does not apply to information that is public, already known to the receiving party, independently developed, or required to be disclosed by law. This obligation survives the end of the engagement.
Governing law
These Terms are governed by the laws of the State of Wisconsin, without regard to conflict-of-law principles. Any dispute arising under these Terms will be brought in the state or federal courts located in Wisconsin, and you consent to their jurisdiction.
Severability
If any provision of these Terms is found invalid or unenforceable, it will be removed without affecting the remaining provisions, which continue in full force.
Changes to these Terms
We may revise these Terms at any time. The date at the top shows when they last changed. By continuing to use this website or our services after changes are posted, you agree to the updated Terms.
Assignment
We may assign, transfer, or subcontract our rights and obligations under these Terms without notice, provided we remain responsible for the work. You may not assign or transfer your rights or obligations without our prior written consent.
Entire agreement
These Terms are the entire agreement between 48ag and you regarding your use of this website and, unless superseded by a separate written agreement, our services. They replace all prior agreements and understandings on those subjects.
Questions
Questions about these Terms can be sent to hello@48ag.com. See also ourPrivacy Policy.